Powered by MHI, Thursday, December 11th in the Thomas Murphy Ballroom at the GWCC will
feature a day of exhibitor education at the ShowPro Live
Exhibitor Workshop for ProMat 2015. The workshop
will be followed by an evening of dining, networking, and
entertainment as we open the doors for an exclusive
event at the new College Football Hall of Fame!
Thursday, from 11am to 4pm in the Thomas Murphy Ballroom at the GWCC, the MHI ShowPro Live Exhibitor Workshop will feature a
fantastic lineup of trade show consultants. Jefferson Davis, Gary Moore, and Ed Jones will
deliver ALL NEW CONTENT to help your company maximize trade show investment. Learn best
exhibiting and sales practices. Gain practical ideas, knowledge and skills to help maximize ROI
at industry trade shows. Topics include:
- Improving Exhibit Effectiveness using a simple formula that has helped exhibitors generate
over $650 million in tradeshow results
- Inside the Mind of the Material Handling Buyer featuring a panel discussion with prominent
supply chain buyers
- How Manufacturers can Better Support & Build Preference with Dealers
- Utilizing MHI's online interactive ShowPro Modules to build your exhibition plan
- Case Study on Moving from Product Focused to Market Focused
In addition, registering for MHI ShowPro Live by December 2, 2014 will earn your company five (5)
MHI Loyalty Points.
The Omni Hotel is offering discounted room rates of $115 to Space Draw and ShowPro attendees. This FREE event is
limited to the first 200 registrants so do not delay!
Learn more about the MODEX Space Draw Kickoff Event for Thursday, December 11, 2014.
Learn more about the MODEX 2016 Space Draw.
|11:00 am - 11:15 am
||MHI Welcome, Introductions & ProMat Update
|11:15 am - 12:00 pm
||Tradeshow Turnaround: A simple little formula that has helped exhibitors generate over $650M in tradeshow results
|12:00 pm - 1:00 pm
|1:00 pm - 1:45 pm
||Inside the Mind of the Supply Chain Buyer: Panel discussion with prominent supply chain buyers on how they use tradeshows to address learning and purchasing needs.
|1:45 pm - 2:45 pm
||Improving Exhibiting Effectiveness: Lessons and Best Practices from Over 11,000 Exhibit Evaluations - Jefferson Davis
|2:45 pm - 3:00 pm
||Case Story on Moving from Product Focused to Market Focused: Jefferson Davis
|3:00 pm - 3:15 pm
|3:15 pm - 4:00 pm
||Utilizing MHI's Online Knowledge Modules: Ed Jones
|4:00 pm - 4:45 pm
||How Manufacturers Can Better Support & Build Preference with Dealers: Gary T. Moore, Author, Objective Based Selling
|4:45 pm - 5:00 pm
||Q&A with presenters / MHI staff closes workshop
Become a ShowPro "Magna Cum Laude" by completing the ShowPro Live seminar and the on-line ShowPro Planning Modules. Exhibitors that complete BOTH parts of the program will receive one FREE ticket to the MHI 70th Anniversary Celebration event during ProMat with Comedian and Impressionist Frank Caliendo on Wednesday, March 25.
- Attend ShowPro Live seminar in Atlanta on December 11, 2014
- Complete the ShowPro on-line modules by December 31, 2014