ProMat 2015

McCormick Place South
 | Chicago
March 23
-26, 2015
2301 S. Lake Shore Drive


ShowPro Live

Powered by MHI, Thursday, December 11th in the Thomas Murphy Ballroom at the GWCC will feature a day of exhibitor education at the ShowPro Live Exhibitor Workshop for ProMat 2015. The workshop will be followed by an evening of dining, networking, and entertainment as we open the doors for an exclusive event at the new College Football Hall of Fame!

Thursday, from 11am to 4pm in the Thomas Murphy Ballroom at the GWCC, the MHI ShowPro Live Exhibitor Workshop will feature a fantastic lineup of trade show consultants. Jefferson Davis, Gary Moore, and Ed Jones will deliver ALL NEW CONTENT to help your company maximize trade show investment. Learn best exhibiting and sales practices. Gain practical ideas, knowledge and skills to help maximize ROI at industry trade shows. Topics include:

  • Improving Exhibit Effectiveness using a simple formula that has helped exhibitors generate over $650 million in tradeshow results
  • Inside the Mind of the Material Handling Buyer featuring a panel discussion with prominent supply chain buyers
  • How Manufacturers can Better Support & Build Preference with Dealers
  • Utilizing MHI's online interactive ShowPro Modules to build your exhibition plan
  • Case Study on Moving from Product Focused to Market Focused

In addition, registering for MHI ShowPro Live by December 2, 2014 will earn your company five (5) MHI Loyalty Points.

The Omni Hotel is offering discounted room rates of $115 to Space Draw and ShowPro attendees. This FREE event is limited to the first 200 registrants so do not delay!

Learn more about the MODEX Space Draw Kickoff Event for Thursday, December 11, 2014.
Learn more about the MODEX 2016 Space Draw.



11:00 am - 11:15 am MHI Welcome, Introductions & ProMat Update
11:15 am - 12:00 pm Tradeshow Turnaround: A simple little formula that has helped exhibitors generate over $650M in tradeshow results
12:00 pm - 1:00 pm Hosted Lunch
1:00 pm - 1:45 pm Inside the Mind of the Supply Chain Buyer: Panel discussion with prominent supply chain buyers on how they use tradeshows to address learning and purchasing needs.
1:45 pm - 2:45 pm Improving Exhibiting Effectiveness: Lessons and Best Practices from Over 11,000 Exhibit Evaluations - Jefferson Davis
2:45 pm - 3:00 pm Case Story on Moving from Product Focused to Market Focused: Jefferson Davis
3:00 pm - 3:15 pm PM break
3:15 pm - 4:00 pm Utilizing MHI's Online Knowledge Modules: Ed Jones
4:00 pm - 4:45 pm How Manufacturers Can Better Support & Build Preference with Dealers: Gary T. Moore, Author, Objective Based Selling
4:45 pm - 5:00 pm Q&A with presenters / MHI staff closes workshop

Become a ShowPro "Magna Cum Laude" by completing the ShowPro Live seminar and the on-line ShowPro Planning Modules. Exhibitors that complete BOTH parts of the program will receive one FREE ticket to the MHI 70th Anniversary Celebration event during ProMat with Comedian and Impressionist Frank Caliendo on Wednesday, March 25.

  1. Attend ShowPro Live seminar in Atlanta on December 11, 2014
  2. -AND-
  3. Complete the ShowPro on-line modules by December 31, 2014


Ed Jones

Ed Jones is a respected industry expert in field of event strategy, measurement and return on investment with more than thirty years experience in domestic and international events. He heads the consulting firm Constellation Communication Corp. based in Atlanta. Constellation ensures their clients' events provide positive return on investment and enables them to report that value.

Constellation provides event selection, forecasting, planning, measurement, training and continuous improvement for all types of face-to-face communications activity. His clients include many top tier global brands.

Jefferson Davis

President of Competitive Edge, a highly-specialized consulting and training firm on a mission to inspire, lead and direct businesses on how to more effectively use exhibiting to visibly support core business objectives and generate measurable financial value, far beyond cost.

His mission is achieved by challenging companies to re-evaluate limiting perspectives about exhibiting and focusing them on precision execution of critical exhibiting success factors.

Jefferson's Tradeshow Turnaround philosophy and practices are the exposition industry's definitive guide to quickly turning tradeshows from "expensive appearances" to "productive, profitable investments." His services have helped clients generate over $650,000,000 in combined results.

Gary Moore

Gary, a 40+ year veteran of the material handling industry, attended his first ProMat show, as an exhibitor, in 1971. Gary's career began as a manufacturer's representative calling on distributors. He moved to a major Denver based material handling distributor in 1976 as Sales Manager. He purchased it from the founders in 1997; sold it to a neighboring distributor in 2006. A frequent speaker, consultant and author on material handling and distribution related topics, he has authored 3 books on sales and sales management, including Objective Based Selling. In 1998 Gary served as President of the Material Handling Equipment Distributors Association (MHED).


ShowPro Planning Modules

MHI is pleased to make available the ShowPro ProMat Exhibitor Strategy and Planning Program. This program is provided to our exhibitors free of charge. It consists of on-line planning modules on strategy and planning and a staff skills module. The program also includes a strategy and planning module for exhibitors in smaller booth sizes to address your specific needs and interests. The modules prepare you, the exhibit manager, and your team to increase your results through effective planning.

The password for all Modules is mhi2015

PROMAT Training Portal
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Objectives Setting
This module is designed to help the exhibitor map out a broad set of pre, at and post-event business development and marketing communications goals. The training will help a company settle on the most important accomplishments and top measures of success for ProMat 2015.
Launch Module
Target Marketing
The targeting module is designed to help exhibitors correctly identify the attractive, high-value targets available through participation in ProMat and to match products to audience and messages. This module will also assist greatly in obtaining better qualified leads.
Launch Module
Effective Message Development
The messaging module teaches exhibitors how to effectively communicate with show participants before, during and after ProMat. The modules assists in creating a plan to generate post-event activity with sales ready leads and to maximize exposure from show participation, including managing the press opportunity afforded at ProMat.
Launch Module
Developing the Strategic Plan
This module pulls everything from the previous three modules into a cohesive plan format that aids in team communication as well as setting proper expectations with upper management.
Launch Module
Small Exhibitor Success
This module provides guidance for how a small exhibitor (10 x 20 or smaller) can use smart event strategy and planning to maximize the benefits of participation at ProMat 2015.
Launch Module
Staff Briefing and Skills
Launch Module
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